CHHMA - EYE ON OUR INDUSTRY
Volume 13, Issue 11, March 13, 2013
Inside This Issue:
• Lots to Learn at the 2013 CHHMA Spring Conference & AGM – The Future
is Now
• Register for Tim Urquhart (TIM-BR MART) Speaker Breakfast on April 3
• Last Call for Seminar on How to Maximize Accounts Receivable Collections -
March 20
• Here’s Your Chance to Brush Up on Using Microsoft Outlook 2010
• Still Time to Register for Jeff Kinnaird (Home Depot Canada) Breakfast Seminar
(March 27)
• Register Now for Terry Davis (Home Hardware) Breakfast - May 15
• Heading to Las Vegas for the NHS, Be Sure to Attend Maple Leaf Night
• Canada Night Recap
• Hudson’s Bay Rebrands with New Logo
• RONA Opens Three New Stores in the GTA
• Canadian Tire Looks to Smaller and New Format Stores
• Canada’s Linen Chest One of the 2012-13 gia Global Honourees
• Canadian Housing Starts Rebound in February Due to New Condo Construction
• Canadian Building Permits Edge Up in January
• TD: Canadian House Prices to Average 2% Annual Growth Over Next 10 Years
• Canadian Economy Adds 51,000 Jobs in February, Far Exceeding Expectations
• Economists Cut Canadian Growth Forecasts: Flaherty
• U.S. Retail Sales Increase at Fastest Pace in Five Months
• U.S. Unemployment Rate Drops to Lowest Level in Four Years
Association News
Lots to Learn at the 2013 CHHMA Spring Conference & AGM – The Future is Now
We have a great line-up of speakers and topics to interest you and your colleagues at this year’s CHHMA Spring Conference & AGM – The Future is Now taking place on Wednesday, April 10 (8:00 a.m. – 4:00 p.m.) at the International Centre Conference Facility in Mississauga.
Key-note speakers include one of Canada’s top-level economists Craig Alexander, senior vice-president & chief economist at TD Bank Financial Group, who will provide key analysis and forecasts on the Canadian, U.S. and Global economies, so your company will know what to expect.
Professor Richard Ettenson, from the Thunderbird School of Global Management, will discuss Brands and Brands Strategy with the aim of providing a practical and managerial orientation to the key success factors in developing and managing strong brands. The presentation will explore, discuss, and understand the essentials of branding excellence, with a focus on how your organization’s brand(s) is a true business asset that contributes to the superior business performance.
Tony Chapman, CEO of the industry-defining, award-winning advertising agency Capital C, will give attendees a snapshot on today’s consumer and how the world they covet is within arms reach of desire during his presentation – The Future is Now. Friends, connections, content, goods and services, offers, creative expression, advice and more is available 24/7 at no cost. He will then use the breakthrough 'head, heart and hands' model supported by case studies to show how those that innovate, change and adapt will reap the benefits of social media, e commerce, and consumer generated innovation.
Choose from three break-out sessions including: an industry panel discussion on the pros and cons of using agency reps versus in-house company reps; an Ernst & Young presentation Sustainability Manufacturing: Driving Value Through Regulatory Compliance which will assist attendees with environmental, social and governance (ESG) including understanding both the disclosure obligations that you might face, and how you can capitalize on the opportunities these obligations present to drive business value; and a session on LinkedIn for Business: Capitalizing on LinkedIn where Monique Macarico, a social media marketing specialist will show you the potential of doing business and marketing through LinkedIn.
For a PDF summary brochure on the conference, click here:
The CHHMA Annual General Meeting will take place during the morning period and includes a review of the Association’s state of affairs and progress as well as election of new board members.
Also, during the conference luncheon, this year’s nominees for the Hardware & Housewares Industry Hall of Fame - Mr. Jerry Cayne, Founder & President of Cayne’s Super Housewares and Mr. Louis-Marie Garant, Founder & President (Retired) of Garant Industries will be inducted into the Hall of Fame.
For full details on the Spring Conference & AGM and to register, click here.
We look forward to seeing you there on April 10th.
Industry News
Hudson’s Bay Rebrands with New Logo
The Hudson’s Bay Company has introduced a new logo for the first time in close to 50 years.
Last week, the company announced that it is retiring its highly recognizable big B logo that has been the face of its flagship stores since 1965 and replacing it with a new, streamlined logo to reflect the modernized brand while also maintaining its deep-rooted history.
The new Hudson’s Bay logo went live on the veteran retailer’s website last Friday and will now be used on all social media, print flyers, and other marketing materials. The logo will be on all store shopping bags, in addition to the corporate crest.
Store signs will now sport a plainer typeface and the full “Hudson’s Bay” name in place of The Bay. The company’s traditional coat of arms has also been redrawn and will be added to the new Hudson’s Bay word-mark, along with its 1670 founding date, for some packaging and other “signature use.”
The retailer is trying to balance a more streamlined, modern look to its brand as well as giving a nod to its heritage – with the old name and coat of arms.
Tony Smith, creative director at HBC, said in a statement that the redesign maintains the company’s heritage and helps to modernize the new Hudson’s Bay Co. “It is a throwback to our remarkable history and an image for the direction we’re heading in.”
Richard Baker, chief executive at parent company Hudson’s Bay Co., (HBC), told investors about the change on the parent company’s third quarter conference call in December, but the new logo did not make its debut until the beginning of March.
The new Hudson’s Bay banner will be put on the outside of the company’s 90 department stores over time, but no timelines have been given for the change.
The company did attempt a few years ago to create an umbrella “HBC” brand to unite all of its stores but abandoned the abbreviated HBC brand in 2009; though since the IPO, it has a new blue flag logo with HBC on it that will be used for corporate communications only. That logo will not be seen much by consumers.
HBC’s corporate portfolio also includes 48 Lord & Taylor department stores in the U.S. and 69 Home Outfitters big-box stores.
The evolution of the brand:
Before 1965: The old-time typeface and full Hudson’s Bay Company name signified the identity of Canada’s oldest company.
1965-2013: The Bay’s stylized B was an attempt at a more modern, “folk-friendly” look, and made official the shorter nickname
Canadians already had for the stores. It was designed by Lippincott & Margulies, and based on a calligraphed B that appeared in the
headline of the original HBC charter from 1670. It read: "Charles the Second By the Grace of God."
2013: The name returns to full-form Hudson’s Bay, with an all-caps, simpler typeface, accompanied by the coat of arms. The design
was developed by New York-based agency Lipman. The coat of arms was redrawn by Canadian artist Mark Summers, but elements
remain the same, including two moose holding up the shield with the cross of St. George and four beavers topped with a fox sitting
on a cap. It also includes the original Latin motto that was dropped in the crest redesign of 2002, “pro pelle cutem” – “skin for skin,”
or “[animal] skins obtained at the cost of [human] skin."
Source: HBC, The Globe & Mail
Canada’s Linen Chest One of the 2012-13 gia Global Honourees
On March 5th, the International Home+Housewares Show and the International Housewares Association (IHA),along with the global sponsors and organizers of the Global Innovation Award (gia) program announced the five 2012-2013 gia Global Honorees. Included in this year’s honorees was Canada’s Linen Chest. The full list of Honorees were:
• Linen Chest Canada
• Quality Living Italy
• Kookpunt the Netherlands
• Taylor Road Homewares New Zealand
• Cooks of Crocus Hill United States
The global gia jury, consisting of four retail/visual merchandising experts and seven editors and publishers of co-sponsoring housewares trade publications from around the world (including Home Style Magazine), selected the five gia Global Honorees from the winners previously chosen in their respective countries by the national gia sponsors. In addition, the Martin M. Pegler Award for Excellence in Visual Merchandising was awarded to Quality Living of Italy.
In addition to honoring the 2012-2013 national gia winners and Global Honorees, a very special honorary gia award was presented to India’s TRRAIN (Trust for Retailers and Retail Associates of India). TRRAIN is an organization that works toward improving the lives of people in retail through various initiatives. The IHA and gia are honoring TRRAIN with the award for their vision of empowering people in Indian retail.
Gia was created in 1999, with the objective of fostering innovation and excellence in housewares retailing throughout the world. Today, gia is the most recognized, high-profile awards program for homegoods retailers around the globe. The competition is structured on a two-tier level, national and global, evaluating retailers within the following categories:
• Overall mission statement and strategy
• Store design and layout
• Visual merchandising, displays and window displays
• Marketing, advertising and promotions
• Customer service and staff training
• Innovation
Co-sponsoring the country-specific gia award programs with IHA are housewares trade publications worldwide, which sponsor national gia programs in their respective countries. This year, 23 national gia winners from 22 countries were selected by co-sponsoring trade publications with targeted distribution in over 30 countries on five continents. All winners were automatically entered the global competition at the International Home+Housewares Show in Chicago, where the global jury selected the final gia Global Honorees.
Both gia national winners and Global Honorees are recognized and prominently featured at the International Home+ Housewares Show. A festive gia awards dinner was held at The Four Seasons Hotel. In addition, introducing the national gia winners to visitors and exhibitors of the International Home + Housewares Show, there is a special gia display in the Hall of Global Innovation, in the Lakeside Center Lobby, and large gia winner banners span the walkway connecting the Lakeside Center to the Grand Concourse.
For more information about the gia awards program, the co-sponsors, or participating in 2013-2014, contact Piritta Törrö at piritta.torro@inspiredconnection.fi.
Additional information on the gia program is also available online at http://www.housewares.org/gia.
Images of the 2012-2013 gia Global Honorees and the Martin M. Pegler Award winner are available for download at:
http://housewares.smugmug.com/2013/gia-winners-2013.
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"Eye On Our Industry" is published by the CHHMA as an information resource for our members. Member input regarding content and format is welcomed. Please contact Michael Jorgenson by email: mjorgenson@chhma.ca, or call at (416) 282-0022, ext. 34. CHHMA is located at 1335 Morningside Ave., Suite 101, Scarborough, ON, M1B 5M4 www.chhma.ca