CHHMA - EYE ON OUR INDUSTRY

Volume 13, Issue 11, March 13, 2013

Inside This Issue:

• Lots to Learn at the 2013 CHHMA Spring Conference & AGM – The Future is Now
• Register for Tim Urquhart (TIM-BR MART) Speaker Breakfast on April 3
• Last Call for Seminar on How to Maximize Accounts Receivable Collections - March 20
• Here’s Your Chance to Brush Up on Using Microsoft Outlook 2010
• Still Time to Register for Jeff Kinnaird (Home Depot Canada) Breakfast Seminar (March 27) 
• Register Now for Terry Davis (Home Hardware) Breakfast - May 15
• Heading to Las Vegas for the NHS, Be Sure to Attend Maple Leaf Night
• Canada Night Recap
• Hudson’s Bay Rebrands with New Logo
• RONA Opens Three New Stores in the GTA
• Canadian Tire Looks to Smaller and New Format Stores
• Canada’s Linen Chest One of the 2012-13 gia Global Honourees
• Canadian Housing Starts Rebound in February Due to New Condo Construction
• Canadian Building Permits Edge Up in January
• TD: Canadian House Prices to Average 2% Annual Growth Over Next 10 Years
• Canadian Economy Adds 51,000 Jobs in February, Far Exceeding Expectations
• Economists Cut Canadian Growth Forecasts: Flaherty
• U.S. Retail Sales Increase at Fastest Pace in Five Months 
• U.S. Unemployment Rate Drops to Lowest Level in Four Years   


Association News


Lots to Learn at the 2013 CHHMA Spring Conference & AGM – The Future is Now             
 
We have a great line-up of speakers and topics to interest you and your colleagues at this year’s CHHMA Spring Conference & AGM – The Future is Now taking place on Wednesday, April 10 (8:00 a.m. – 4:00 p.m.) at the International Centre Conference Facility in Mississauga.

Key-note speakers include one of Canada’s top-level economists Craig Alexander, senior vice-president & chief economist at TD Bank Financial Group, who will provide key analysis and forecasts on the Canadian, U.S. and Global economies, so your company will know what to expect.

Professor Richard Ettenson, from the Thunderbird School of Global Management, will discuss Brands and Brands Strategy with the aim of providing a practical and managerial orientation to the key success factors in developing and managing strong brands. The presentation will explore, discuss, and understand the essentials of branding excellence, with a focus on how your organization’s brand(s) is a true business asset that contributes to the superior business performance.

Tony Chapman, CEO of the industry-defining, award-winning advertising agency Capital C, will give attendees a snapshot on today’s consumer and how the world they covet is within arms reach of desire during his presentation – The Future is Now. Friends, connections, content, goods and services, offers, creative expression, advice and more is available 24/7 at no cost. He will then use the breakthrough 'head, heart and hands' model supported by case studies to show how those that innovate, change and adapt will reap the benefits of social media, e commerce, and consumer generated innovation.

Choose from three break-out sessions including: an industry panel discussion on the pros and cons of using agency reps versus in-house company reps; an Ernst & Young presentation Sustainability Manufacturing: Driving Value Through Regulatory Compliance which will assist attendees with environmental, social and governance (ESG) including understanding both the disclosure obligations that you might face, and how you can capitalize on the opportunities these obligations present to drive business value; and a session on LinkedIn for Business: Capitalizing on LinkedIn where Monique Macarico, a social media marketing specialist will show you the potential of doing business and marketing through LinkedIn.

For a PDF summary brochure on the conference, click here

The CHHMA Annual General Meeting will take place during the morning period and includes a review of the Association’s state of affairs and progress as well as election of new board members. 
 
Also, during the conference luncheon, this year’s nominees for the Hardware & Housewares Industry Hall of Fame - Mr. Jerry Cayne, Founder & President of Cayne’s Super Housewares and Mr. Louis-Marie Garant, Founder & President (Retired) of Garant Industries will be inducted into the Hall of Fame.

For full details on the Spring Conference & AGM and to register, click here

We look forward to seeing you there on April 10th.




Register for Tim Urquhart (TIM-BR MART) Speaker Breakfast on April 3   
 
The CHHMA is pleased to be presenting Mr. Tim Urquhart, President & CEO, of TIM-BR MART Group, as the guest speaker at a breakfast seminar on Wednesday, April 3, 2013, (8:00 a.m. registration & breakfast, 8:45 a.m. – 9:30 a.m. presentation) at the International Centre (Conference Facility) in Mississauga.

Mr. Urquhart has over 30 years of senior business experience in the Canadian building materials/hardware industry. He has been President & CEO of TIM-BR MART since 2004. During this period, the company has grown from $600 million to over $2 billion in annual purchases (over $3 billion in retail sales) representing over 740 independently owned member locations and 5 distribution centres across Canada.

The organization has undergone some recent changes including a new charter and name change to TIM-BR MART Group, management restructuring as well as a new retail logo.

Join your fellow CHHMA members as Mr. Urquhart provides an update on the corporation, his views on where the industry is going over the next couple of years, explains TIM-BR MART’s relationship with Spancan and Ace International and discusses what vendors can do to better serve the needs of their organization.

To register, click here.
 



Last Call for Seminar on How to Maximize Accounts Receivable Collections - March 20  
 
The CHHMA is pleased to be offering an educational seminar entitled “Maximizing Accounts Receivable Collections: Keys to Success from the Legal Trenches!” next Wednesday, March 20, at the Courtyard Vaughan Hotel, 150 Interchange Way, Vaughan, ON L4K 5P7 from 10:30 a.m. to noon. Cost to attend is $49.95 + HST.

No matter what business you are in, avoiding and reducing bad debts and maintaining cash flow is the difference between success and failure in today's competitive economy. Debt recovery law experts from Cambridge LLP will be on hand to share their years of experience to get and keep your company in the black!

Attendees at this seminar will learn:

• How to prevent difficult accounts receivable issues before they become a problem for your business
• How to structure settlement and forbearance agreements “with teeth”
• How to use our court system to obtain optimal results and collect aged receivables
• How to best leverage your court judgment to get paid now by difficult debtors

The speakers Chris MacLeod and Jon-David Giacomelli have decades of combined experience delivering results to businesses which have rendered services or supplied goods and materials and have had trouble getting paid on a timely basis. Many of their cases have involved sophisticated issues of breach of contract, fraud, conversion, Sale of Goods Act issues, cross-border issues and contractual counterclaims.

Please pass this information on to the appropriate person(s) in your company who handle accounts receivables.

For further details and to register, click here.



Here’s Your Chance to Brush Up on Using Microsoft Outlook 2010

The CHHMA is offering members hands-on training on Microsoft Outlook 2010 provided by Canada’s leading corporate training company – ctc TrainCanada (a Microsoft partner). Two duplicate three-hour sessions are being offered on Wednesday, April 24th at ctc Train Canada’s Mississauga facility at 201 City Centre Drive. The morning session will run from 9:00 a.m. to noon and the afternoon session from 1:00 p.m. to 4:00 p.m.

Material to be covered during the training includes:

Navigation (use of the mini toolbar), organizational tools (quick steps, alerts wizard, configuring junk email options), email features
(advanced mail options, using signature and themes, recall and delay messages etc.), calendar options (customizing calendar screen and categories, adding holidays and time zones, using schedule view, scheduling and requesting meetings, sharing a calendar, creating calendar groups), data management (using archive folders, manual and autoarchive) and advanced contact features.

There is a maximum of 15 persons per session so sign-up soon while spots are still available!

For further details and to register for the training sessions, click here.



Still Time to Register for Jeff Kinnaird (Home Depot Canada) Breakfast Seminar (March 27)  
 
The CHHMA is pleased to be presenting Mr. Jeff Kinnaird, Vice-President of Merchandising,The Home Depot Canada, as the guest speaker at a breakfast seminar on the morning of Wednesday, March 27, 2013, at the International Centre (Conference Facility) in Mississauga.

During the presentation, Mr. Kinnaird will discuss the next phase of the DIY Revolution, its profound effect on the industries manufacturers and The Home Depot Canada’s approach. There will also be a question and answer period following the presentation.

For further details and to register for the breakfast event, click here.



Register Now for Terry Davis (Home Hardware) Breakfast - May 15    
 
The CHHMA is pleased to be presenting Mr. Terry Davis, Executive Vice-President & Chief Operating Officer at Home Hardware Stores Limited, at a breakfast speaker event on Wednesday, May 15, 2013 (8:00 a.m. registration & breakfast), at the International Centre (Conference Facility) in Mississauga.

Mr. Davis has been with Home Hardware for more than 40 years starting as an order picker in the St. Jacobs warehouse. Moving to the Computer Department as an operator in 1971, he has held a number of information technology positions at the company, including Vice-President. Over the years, Terry assumed more responsibility not only in the areas of technology, but also in dealer support and dealer development. For various periods from 1990 – 2000, Terry held the positions of Vice-President Marketing and Vice-President Dealer Development. In 2007, he became Vice-President Administration and Strategic Planning and in 2010 was appointed Executive Vice-President and Chief Operating Officer. In 2012, Terry was featured on the Season 2 premiere episode of Undercover Boss Canada, an experience that he enjoyed immensely.

This year, Home Hardware has embarked on its latest 5-year plan. Join your fellow CHHMA members as Mr. Davis discusses the company’s past and current business strategies and his views on the industry. 
 
Click here to register.


 
Heading to Las Vegas for the NHS, Be Sure to Attend Maple Leaf Night      
 
Maple Leaf Night is taking place this year on the evening of Tuesday, May 7, 2013 at the Mirage Hotel & Casino in Las Vegas. This popular social event is open to CHHMA members and Canadian customers in town for the National Hardware Show (May 7-9).

The CHHMA is now looking for companies to be sponsors for this fabulous event.

The cost for sponsorship is $700 CDN and entitles companies to corporate identification on all tickets, letterheads and event signage. It also entitles your company to one complimentary ticket for the host who will participate in the receiving line and two additional complimentary sponsor tickets. Additional sponsor tickets can also be purchased for a reduced price of $95 CDN. Regular individual tickets are $160 CDN or $200 CDN at the door. Retailers/customers are invited to attend complimentary on behalf of the sponsors.

Click here for a PDF Sponsorship Request form.

Maple Leaf Night is always a great way to wind down after the first day of the show and is an opportunity to mix and mingle with fellow CHHMA members and Canadian retailers while enjoying cocktails and hors d-oeuvres. So come join us in Vegas!
 
Click here for further details and to register for the event.



Canada Night Recap
 
The 64th Canada Night reception took place on Sunday, March 3 at the InterContinental Hotel, Renaissance Ballroom in Chicago.

The mood was upbeat as Canadian vendors and retailers in town for the International Home+Housewares Show had a chance to relax from the show while they mixed and mingled with fellow colleagues and customers from the industry.

Mark your calendar for next year’s event being held March 16, 2014! 



Industry News
 
Hudson’s Bay Rebrands with New Logo            
 
The Hudson’s Bay Company has introduced a new logo for the first time in close to 50 years.

Last week, the company announced that it is retiring its highly recognizable big B logo that has been the face of its flagship stores since 1965 and replacing it with a new, streamlined logo to reflect the modernized brand while also maintaining its deep-rooted history.

The new Hudson’s Bay logo went live on the veteran retailer’s website last Friday and will now be used on all social media, print flyers, and other marketing materials. The logo will be on all store shopping bags, in addition to the corporate crest. 

Store signs will now sport a plainer typeface and the full “Hudson’s Bay” name in place of The Bay. The company’s traditional coat of arms has also been redrawn and will be added to the new Hudson’s Bay word-mark, along with its 1670 founding date, for some packaging and other “signature use.”

The retailer is trying to balance a more streamlined, modern look to its brand as well as giving a nod to its heritage – with the old name and coat of arms.

Tony Smith, creative director at HBC, said in a statement that the redesign maintains the company’s heritage and helps to modernize the new Hudson’s Bay Co. “It is a throwback to our remarkable history and an image for the direction we’re heading in.”

Richard Baker, chief executive at parent company Hudson’s Bay Co., (HBC), told investors about the change on the parent company’s third quarter conference call in December, but the new logo did not make its debut until the beginning of March.

The new Hudson’s Bay banner will be put on the outside of the company’s 90 department stores over time, but no timelines have been given for the change.

The company did attempt a few years ago to create an umbrella “HBC” brand to unite all of its stores but abandoned the abbreviated HBC brand in 2009; though since the IPO, it has a new blue flag logo with HBC on it that will be used for corporate communications only. That logo will not be seen much by consumers.

HBC’s corporate portfolio also includes 48 Lord & Taylor department stores in the U.S. and 69 Home Outfitters big-box stores.

The evolution of the brand:

Before 1965: The old-time typeface and full Hudson’s Bay Company name signified the identity of Canada’s oldest company.

1965-2013: The Bay’s stylized B was an attempt at a more modern, “folk-friendly” look, and made official the shorter nickname
Canadians already had for the stores. It was designed by Lippincott & Margulies, and based on a calligraphed B that appeared in the
headline of the original HBC charter from 1670. It read: "Charles the Second By the Grace of God."

2013: The name returns to full-form Hudson’s Bay, with an all-caps, simpler typeface, accompanied by the coat of arms. The design
was developed by New York-based agency Lipman. The coat of arms was redrawn by Canadian artist Mark Summers, but elements
remain the same, including two moose holding up the shield with the cross of St. George and four beavers topped with a fox sitting
on a cap. It also includes the original Latin motto that was dropped in the crest redesign of 2002, “pro pelle cutem” – “skin for skin,”
or “[animal] skins obtained at the cost of [human] skin."

Source: HBC, The Globe & Mail


 
RONA Opens Three New Stores in the GTA
 
RONA inc. just celebrated the opening of three recent new stores in the Greater Toronto Area.

RONA Islington is the first new-concept proximity store (20,000 to 52,000 square feet) to open in the GTA. The store opened on March 3. Located at 994 Islington Avenue, Etobicoke, it offers 24,000 square feet of retail space with over 16,000 products available in store.

Meanwhile, two new satellite stores offering 6,500 square feet of retail space and a variety of 7,500 products in stock (30,000 products are also available via rona.ca) opened recently as well.

RONA Westdale located at 1133 Dundas Street West, Mississauga (in the community of Westdale) opened on February 20 and RONA Lakeshore located at 1692 Lakeshore Road West, Mississauga opened on February 27 (in the community of Clarkson).

“Customers will start to experience a refined product offering and better prices in-store, right in time for any spring maintenance and renovation projects. We believe that our revamped offering and improved in-store service will meet highest expectations,” said Paul Sharpe, Vice President, Retail Operations in Ontario, in a press release.

In addition to being adapted to the needs of Canadians and their shopping patterns, RONA believes these store formats to be more profitable. For example, the first new concept proximity store that opened in West Edmonton, Alberta has generated an average basket that is 20% higher than that of the big-box store (52,000 square feet +) it replaced. It also managed to capture close to 85% of the sales while operating with less than 50% of the effectives (space, employees, etc.).

Source: RONA

 
Canadian Tire Looks to Smaller and New Format Stores

According to the Globe and Mail, Canadian Tire will test a vastly smaller store version in urban malls this summer. It’s also set to pilot a separate chain of outdoor recreation stores – and other specialty chains eventually – taking on so-called category killers such as U.S.-based Bass Pro Shops and Cabela in stores that could be as little as one-10th their size. 

“This is an opportunity for us to demonstrate our leadership position in these categories and look at markets that we believe are under-served,” Marco Marrone, chief operating officer of Canadian Tire, said in an interview to the newspaper.

The initiative comes amid intensifying competition and the arrival this month of Target Corp. and its big-box outlets. As the U.S. discounter moves into the crosshairs of Canadian Tire’s suburban stores, the domestic chain is racing to branch out into new territory – city centres – to shore up its business in smaller stores. But it will feel the pressure to pump up sales in new mall stores to compensate for much higher urban rents than at its existing locations. 
 
Click here to read the full article.



Canada’s Linen Chest One of the 2012-13 gia Global Honourees  

On March 5th, the International Home+Housewares Show and the International Housewares Association (IHA),along with the global sponsors and organizers of the Global Innovation Award (gia) program announced the five 2012-2013 gia Global Honorees. Included in this year’s honorees was Canada’s Linen Chest. The full list of Honorees were: 

• Linen Chest Canada
• Quality Living Italy
• Kookpunt the Netherlands
• Taylor Road Homewares New Zealand
• Cooks of Crocus Hill United States

The global gia jury, consisting of four retail/visual merchandising experts and seven editors and publishers of co-sponsoring housewares trade publications from around the world (including Home Style Magazine), selected the five gia Global Honorees from the winners previously chosen in their respective countries by the national gia sponsors. In addition, the Martin M. Pegler Award for Excellence in Visual Merchandising was awarded to Quality Living of Italy.

In addition to honoring the 2012-2013 national gia winners and Global Honorees, a very special honorary gia award was presented to India’s TRRAIN (Trust for Retailers and Retail Associates of India). TRRAIN is an organization that works toward improving the lives of people in retail through various initiatives. The IHA and gia are honoring TRRAIN with the award for their vision of empowering people in Indian retail.

Gia was created in 1999, with the objective of fostering innovation and excellence in housewares retailing throughout the world. Today, gia is the most recognized, high-profile awards program for homegoods retailers around the globe. The competition is structured on a two-tier level, national and global, evaluating retailers within the following categories:

• Overall mission statement and strategy
• Store design and layout
• Visual merchandising, displays and window displays
• Marketing, advertising and promotions
• Customer service and staff training
• Innovation

Co-sponsoring the country-specific gia award programs with IHA are housewares trade publications worldwide, which sponsor national gia programs in their respective countries. This year, 23 national gia winners from 22 countries were selected by co-sponsoring trade publications with targeted distribution in over 30 countries on five continents. All winners were automatically entered the global competition at the International Home+Housewares Show in Chicago, where the global jury selected the final gia Global Honorees.

Both gia national winners and Global Honorees are recognized and prominently featured at the International Home+ Housewares Show. A festive gia awards dinner was held at The Four Seasons Hotel. In addition, introducing the national gia winners to visitors and exhibitors of the International Home + Housewares Show, there is a special gia display in the Hall of Global Innovation, in the Lakeside Center Lobby, and large gia winner banners span the walkway connecting the Lakeside Center to the Grand Concourse.

For more information about the gia awards program, the co-sponsors, or participating in 2013-2014, contact Piritta Törrö at piritta.torro@inspiredconnection.fi.

Additional information on the gia program is also available online at http://www.housewares.org/gia.

Images of the 2012-2013 gia Global Honorees and the Martin M. Pegler Award winner are available for download at:
http://housewares.smugmug.com/2013/gia-winners-2013




Economic News
 
Canadian Housing Starts Rebound in February Due to New Condo Construction            

Canadian housing starts climbed in February as multi-family construction rebounded in Ontario and Quebec, the Canada Mortgage and Housing Corporation (CMHC) said last Friday, although data nevertheless showed that the housing market is continuing to moderate.

The seasonally adjusted annual rate (SAAR) of housing starts rose to 180,719 units in February, up 13.7% from 158,998 in January. The January figure was revised down from a previously reported 160,577 units.

The main reason for the increase was an 18.4% rise in urban starts, led by a 27.7% increase in multiple-unit dwellings (typically condos). Single urban starts were up 6.1% to 62,609 units from 59,035 in January.

The actual number of housing starts last month was 10,965, down 10.5% year-over-year from 12,247 in February 2012.

The six-month trend in housing starts was 195,087, continuing a downward slope that began in the middle of 2012, when Canada’s red-hot housing market peaked.

“The trend in total housing starts continued to moderate in February. Moderation in economic fundamentals in the second half of 2012 has led to more modest housing demand and builders are adjusting accordingly,” said Mathieu Laberge, deputy chief economist at CMHC. “Monthly SAAR housing starts moved closer to the six month trend in February, up from January levels, due to a rebound in Ontario and Quebec multi-family starts.”

February’s seasonally adjusted annual rates of urban starts increased in Ontario (46.8%), Quebec (34.9%, British Columbia (2.1%) and in the Prairies (1.5%). Urban starts declined in Atlantic Canada (-31.7%).

Rural starts were estimated at a seasonally adjusted annual rate of 19,088 units in February.

 
Canadian Building Permits Edge Up in January
 
The value of Canadian building permits edged up in January after posting the biggest two-month fall in 24 years, Statistics Canada reported last Thursday.

The agency said municipalities issued building permits worth $5.8 billion in January, up 1.7% from December. The increase in the residential sector more than offset a decrease in the non-residential sector. Despite the advance, the total value of building permits has been trending downwards since October 2012.

The increase was also less than the 5.3% expected by market analysts, and follows revised declines of 10.4% in December and 16.5% in November.

The increase in construction intentions came from every province except Alberta and Quebec. New Brunswick posted the largest advance followed closely by Saskatchewan and British Columbia.

In the residential sector, the value of permits increased 17.6% to $3.8 billion in January, following six consecutive months of decline. Ontario had the largest gain, with British Columbia a distant second followed closely by New Brunswick. These gains more than offset decreases in Quebec, Newfoundland and Labrador and Manitoba. However, residential construction intentions are continuing a downward trend that began in July 2012.

Construction intentions for multi-family dwellings rose 38.0% to $1.6 billion in January. It was the first increase in seven months. The advance was principally attributable to higher construction intentions in Ontario, British Columbia and New Brunswick.

Municipalities issued $2.3 billion worth of building permits for single-family dwellings in January, up 6.6% from December. This was the second increase in seven months. Higher construction intentions in Ontario more than offset decreases in four provinces, led by Quebec and Manitoba.

Municipalities approved the construction of 16,002 new dwellings in January, up 15.6% from December. The increase was largely the result of a 25.9% gain in multi-family units to 9,550. The number of permits issued for single-family dwellings rose 3.0% to 6,452 units.

Construction intentions in the non-residential sector fell 19.2% to $2.0 billion, following a 7.8% decrease the previous month. Ontario, Quebec and Alberta were responsible for most of the decline. Non-residential construction intentions rose in Saskatchewan, New Brunswick, Manitoba and Newfoundland and Labrador. The total value of non-residential permits has been on an upward trend since June 2012, following a relatively flat period that began in May 2011.

Construction intentions in the commercial component decreased 15.2% to $1.3 billion, a second consecutive monthly decrease and their lowest level since February 2012. Despite these declines, commercial intentions have been on a continuous upward trend since November 2011.

Construction intentions for commercial buildings were down in every province except Saskatchewan, Newfoundland and Labrador and Manitoba. Ontario and Quebec had the largest declines. The decrease in January came from a variety of buildings, including retail complexes, hotels and restaurants as well as warehouses in Ontario and office buildings in Quebec.

The value of institutional permits declined 26.7% to $366 million in January, falling to their lowest level since January 2012. This was the third decrease in a row. The decline was largely attributable to lower construction intentions for educational institutions in Ontario, Alberta and Quebec as well as medical facilities in Alberta. Institutional construction intentions have been trending slightly downwards for eight months.

Construction intentions in the industrial component fell 25.6% to $296 million in January. This was the third consecutive monthly decrease following a record high in October. Industrial construction intentions have been on a downward trend since June 2012. This follows a continuous year-long increase that began in June 2011.

The decrease in January was largely the result of lower construction intentions for mining and primary industry buildings in Ontario, manufacturing buildings in Alberta and utilities buildings in Ontario and Quebec. Industrial construction intentions decreased in seven provinces, led by Ontario, with Quebec a distant second.


TD: Canadian House Prices to Average 2% Annual Growth Over Next 10 Years
 
After year’s of growth, economists from the TD Bank say the Canadian real estate boom is over and predict house prices to flatline over the next decade.
 
In a report entitled: ‘Long-Run Rate of Return for Canadian Home Prices’ released on Monday, TD Economics predicts a “string of lacklustre performances” over the next few years. The study says the annual rate of return for Canadian real estate will be about 2% over the next decade, meaning that prices will simply match the pace of inflation.

“There is some overvaluation in the housing market — home prices have moved away from their underlying economic fundamentals — and that overvaluation has to unwind,” said Sonya Gulati, senior economist at TD, and one of the report’s authors along with Derek Burleton, vice-president & deputy chief economist and Craig Alexander, senior vice-president & chief economist (Mr. Alexander is also once again the opening keynote speaker at this year’s CHHMA Spring Conference & AGM and we look forward to his insight that he will provide on the housing market and other key aspects of the Canadian, U.S. and Global economies.)

The adjustment, however, will be gradual, Ms. Gulati added. “With the U.S., it was a housing market bubble and all of a sudden, a pin came and pricked it. It completely burst. The way you want to think about the Canadian housing market is that there’s a balloon that’s been inflated but instead of a pin coming and pricking the balloon, the air is going to be slowly let out.”

The longer term trend is for home price gains to average about 2% over the next 10 years - flat once inflation is taken into account, said Mr. Alexander.

"I do not think we have a housing bubble in Canada," he said. "We have had abnormal strength in the market during a period of low interest rates and when rates go up over the next three years, you will get a cooling and weaker prices, but not a permanent shock and not a sharp correction."

The bank said tighter rules for borrowers and lenders are only part of the reason to expect prices to moderate. Other contributing factors include the aging population, modest growth in both the population and the economy and, eventually, higher interest rates.

The bank thinks the market could correct by as much as 8% over the next three years, but Alexander said it is possible that prices won't fall as much as that.

Some forecasters, including Capital Economists, have predicted a bigger correction is in the offing, arguing that houses in Canada may be overpriced by as much as 25%.

But Alexander says that exaggerates the problem, believing the overvaluation is closer to 10%.

The problem with the housing collapse scenario, says Alexander, is that typically a sharp price correction needs a trigger in terms of a steep increase in interest rates or unemployment, both of which appear unlikely at this point.

While sales, starts and building permits issued have come off the boil in the past half year, particularly since tighter mortgage rules went into effect in July, home prices in Canada have remained relatively resilient with the exception of perhaps the condo market in Vancouver and Toronto. The Canadian Real Estate Association calculation for January found the average home sold for $354,754, about 2% more than a year earlier.

Still, the report makes clear that the next decade for housing will be significantly weaker than the previous three.

Since 1980, home prices have climbed on average by 5.4% annually, including a spike of 7% a year in the last 10 years. By contrast, TD expects prices to fall in the next two or three years, rising to average annual increases of 3.5% after 2015 for an average annual gain of 2% overall in the upcoming decade.

In terms of return on investment, real estate will not reap the bonanza of the past decade, but remains relatively attractive because profits on a primary residence are tax free, the report points out. It estimates the annual pre-tax return to be about 4.4% over the next 20 years, which is higher than expected yields on bonds.

Somewhat surprisingly, the report predicts Vancouver and Toronto, along with Victoria, Edmonton and Calgary will continue to outpace the national average in terms of home prices over the next 10 years.

Vancouver and Toronto are regarded as the cities with the most inflated prices - despite recent corrections - but TD argues that the two cities will realize the biggest influx of immigrants, so demand will remain higher. The Alberta cities will do well because of both population growth and higher than average income growth.

Alexander says the two biggest factors in trend home prices are population growth and housing formation, which both favour Toronto and Vancouver.

To find a copy of the full report, go to: http://www.td.com/economics/analysis/economics-index.jsp

Source: TD Economics, Canadian Press


Canadian Economy Adds 51,000 Jobs in February, Far Exceeding Expectations
 
The Canadian economy created 50,700 jobs last month, six times more than expected, and the country’s unemployment rate stayed at a four year low of 7% as more people looked for work, Statistics Canada said last Friday.

The new jobs were spread between full-time and part-time positions, with most of the new hires being age 55 and over – continuing a trend from January.

Overall, most of the job increases were in the private sector (+29,200) and mostly on the services side of the economy. The public sector added 9,400 positions.

On average, economists had forecast up to 8,000 new jobs being created in February, with the unemployment rate edging back up to 7.1%, so the latest labour data has again confounded analysts.

In January, the Canadian economy had lost 21,900 positions, while in December and November, 31,200 and 56,300 jobs were added respectively.

Year-over year, employment in Canada is now up 336,000 jobs or 1.9%, predominantly in full-time work. Over the same period, the total number of hours worked also increased by 1.9%.

Provincially, employment increased during the month in Ontario, British Columbia, Nova Scotia, New Brunswick and Prince Edward Island, while Manitoba saw a small decline. Saskatchewan’s jobless rate of just 3.8% is the lowest in the country, and is at its lowest level since November 2008.

In February, there were more people working as employees (+39,000), while the number of self-employed was little changed.

Compared with 12 months earlier, the number of private sector employees rose by 236,000 or 2.1%, and public sector employment increased by 72,000 or 2.0%. Self-employment was little changed over the same period.

In February, employment in professional, scientific and technical services rose by 26,000, returning to a level similar to that of 12 months earlier.

Employment in accommodation and food services increased by 21,000 in February, bringing year-over-year employment growth in this industry to 3.0%.

Public administration employment rose for the second consecutive month, up 16,000. Compared with 12 months earlier, employment in this industry increased by 2.7%.

In agriculture, employment increased by 7,300 in February and was up 5.6% compared with February 2012.

Construction gained 15,800 jobs during the month.

Meanwhile, the number of workers in manufacturing declined by 26,000 in February. Employment growth in the spring of 2012 was offset by a slight downward trend since the summer, leaving employment in this industry little changed compared with 12 months earlier.

There were 12,100 fewer workers in educational service in February.

Among people aged 55 and over, employment increased for the second consecutive month, up 32,000 in February and mostly among men. Compared with 12 months earlier, employment among people in this age group rose by 171,000 (+5.4%), partly a result of population aging.

While employment among people aged 25 to 54 was little changed in February, it was up by 116,000 (+1.0%) on a year-over-year basis.

Among youths aged 15 to 24, employment was little changed in February and the unemployment rate was 13.6%. Employment among youths has been on a slight upward trend since August 2012.

“This is very solid Canadian job numbers on the headline and details,” said Scotia Economics economist Derek Holt. “If there is a fly in the ointment, it lies in the fact that a big job gain nonetheless coincided with no growth in paycheques for all workers combined during the month evidenced by flat wages and flat hours worked.”

“Up until today, economic indicators had suggested that the Canadian economy was sputtering,” noted Sonya Gulati, senior economist at TD Securities. “Today’s employment numbers put some of these concerns to bed.”


Economists Cut Canadian Growth Forecasts: Flaherty
 
Private sector economists have cut their growth forecasts for the Canadian economy in 2013 due to volatile market conditions in the United States and Europe, Finance Minister Jim Flaherty said last Friday.

Flaherty, speaking to reporters after meeting the economists, did not give precise figures. Ottawa's budget, expected later this month, is based on projections from around a dozen private sector economists.

Last October, the economists forecast real GDP growth of 2.0% and nominal GDP growth of 4.0% in 2013. 

Economists surveyed in a Reuters January poll forecast real GDP growth of just 1.8% in 2013.

Economists who spoke after the meeting noted that while growth projections for 2013 have been revised downward, growth will pick up in 2014.

“We need the rest of the world to be growing faster to push business investment spending in areas like resources,” said Avery Shenfeld, chief economist for CIBC World Markets. “So far this budget, a modest dose of further restraint still seems to be appropriate,” he said. “If [economic growth] picks up as many of us expect it to, then I think Canada will in fact be able to continue on that path to a balanced budget.”

"The consensus coming out of the meeting is that Canada will continue to see modest gross domestic product growth in 2013. Yet, the private sector forecasts have been revised downward due to external pressures outside of the government's control," the government said in a statement.

"Canada is in the midst of a very volatile and risk-filled global environment due to unstable economic environments in Europe and the United States."

Flaherty said that although government revenues would take "a significant hit" from lower-than-expected growth in nominal GDP, Ottawa would balance the budget in the 2015/2016 fiscal year.

"We will manage it. They key is looking forward to the next two years and making sure that we stay on track to balance the budget in 2015/16. There are a number of measures we can take to do that, and you'll see them in the budget," he said.

Source: Reuters
 


U.S. Retail Sales Increase at Fastest Pace in Five Months
 
U.S. retail sales expanded at their fastest clip in five months in February, the latest sign of momentum for an economy facing headwinds from higher taxes and pricier gasoline.

The solid sales last month comes on the heels of strong gains in employment and manufacturing. But the improvement in the economic picture is likely insufficient to shift the Federal Reserve from its very accommodative monetary policy stance.
 
U.S. retail sales increased 1.1%, the largest rise since September, after a revised 0.2% gain in January. That was well above economists’ forecasts for a 0.5% advance.

So-called core sales, which strip out automobiles, gasoline and building materials and correspond most closely with the consumer spending component of GDP rose 0.4% after increasing 0.3% in January.

The healthy gains in retail sales came despite the end of a 2% payroll tax cut and an increase in tax rates for wealthy Americans on Jan. 1.

Spending is being supported by the stock market rally, rising home prices and sustained job gains which are starting to push wages higher.

The gains in core sales in the first two months of the year offered hope that consumer spending, which accounts for about 70% of the U.S. economy, would probably not slow much this quarter after growing at a 2.1% annual rate in the fourth quarter.

Despite paying 35 cents more for gasoline at the pump, consumers also bought automobiles last month.

Receipts at auto dealerships rose 1.1% after falling 0.3% in January. Excluding autos, retail sales increased 1.0%, also the largest increase in five months. That followed a 0.4% advance in January.

Last month, the high gas prices helped to lift sales at gasoline stations by 5.0%, the largest increase since August. They had risen 0.7% in January. Excluding gasoline, sales rose 0.6%.

Sales at building materials and garden equipment suppliers increased 1.1%, reflecting gains in home building as the housing market recovery gains momentum. Receipts at clothing stores rose 0.2%.

Delays in tax refunds probably hurt sales at restaurants and bars, which fell 0.7%, while receipts at sporting goods, hobby, book and music stores declined 0.9%.

Sales of electronics and appliances slipped 0.2%, while receipts at furniture stores dropped 1.6%, the largest decline since April 2011.

Source: Reuters


U.S. Unemployment Rate Drops to Lowest Level in Four Years
 
U.S. employers stepped up hiring in February, pushing the unemployment rate to a four year-low and suggesting the economy has enough momentum to withstand the blow from higher taxes and deep government spending cuts.

Nonfarm payrolls surged 236,000 jobs last month, the Labor Department said last Friday, handily beating economists’ expectations for a gain of 160,000.

The jobless rate fell to 7.7% from 7.9% in January, the lowest since December 2008. The decline reflected gains in employment as well as people leaving the labor force.

Although December and January’s employment data was revised to show fewer jobs added than previously reported, details of the report were solid, with construction adding the most jobs since March 2007 and increased hours for all workers.

It was another sign of the U.S. economy’s fundamental health, which has already propelled the Dow Jones industrial average to record highs. The sturdy gains in February also offered hope the economy would be able to absorb the fiscal austerity.

A 2% payroll tax cut ended and tax rates went up for wealthy Americans on Jan. 1. In addition, $85 billion in federal budget cuts that could slice as much as 0.6 percentage points from growth this year started on March 1.

But the pace of gains is still below the roughly 250,000 jobs per month over a sustained period that economists say is needed to significantly reduce unemployment. The Federal Reserve will likely maintain its very accommodative monetary policy.

The U.S. central bank is buying $85 billion in bonds per month and has said it would keep up asset purchases until it sees a substantial improvement in the labor market outlook, a message that Fed Chairman Ben Bernanke drove home in congressional testimony two weeks ago.

February’s employment report showed broad-based gains, with construction the star. The sector added 48,000 jobs and in January construction payrolls increased 25,000.

A decisive turnaround in the housing market and rebuilding on the East Coast after the destruction wrought by Superstorm Sandy in late October is boosting jobs at construction sites.

Manufacturers stepped up hiring in February, although the pace was still well below early last year because of lackluster domestic demand and cooling growth overseas. Factory jobs increased 14,000 last month after rising 12,000 in January.

Retail employment increased 23,700 jobs, rising for an eighth straight month, and defying a recent slowdown in sales.

Healthcare and social assistance saw another month of solid job gains. The same was the case for leisure and hospitality.

Government continued to shed jobs, with payrolls dropping 10,000 last month after falling 21,000 in January.

The sustained steady job gains are lending some stability to wages. Average hourly earnings rose four cents last month.

The length of the average workweek increased to 34.5 hours from 34.4 hours in January.

Source: Reuters
  

 Upcoming CHHMA Events 

Maximizing Accounts Receivable Collections Educational Seminar
Wednesday, March 20, 2013
Courtyard Vaughan Hotel, Vaughan, Ontario

Jeff Kinnaird (Home Depot Canada) Breakfast Seminar
Wednesday, March 27, 2013
International Centre (Conference Facility), Mississauga, Ontario

Tim Urquhart (TIM-BR MART Group) Breakfast Seminar
Wednesday, April 3,2013
International Centre (Conference Facility), Mississauga, Ontario

CHHMA Spring Conference & AGM
Wednesday, April 10, 2013
International Centre (Conference Facility), Mississauga, Ontario

Microsoft Outlook 2010 Training Sessions
Wednesday, April 24, 2013
ctc TrainCanada Facility, Mississauga, Ontario

CHHMA Maple Leaf Night
Tuesday, May 7, 2013
The Mirage Hotel & Casino, Las Vegas, Nevada

Terry Davis (Home Hardware Stores Limited) Breakfast Seminar
Wednesday, May 15, 2013
International Centre (Conference Facility), Mississauga, Ontario

CHHMA Quebec Golf Classic
Thursday, May 23, 2013
Club de Golf Le Fontainebleau, Blainville, Quebec

CHHMA Ontario Golf Tournament
Tuesday, May 28, 2013
Angus Glen Golf Club, Markham, Ontario

CHHMA Night at the Races
Wednesday, June 12, 2013
Woodbine Racetrack, Toronto, Ontario

Industry Memorial Golf Classic
Tuesday, October 1, 2013
Blue Springs Golf Club, Acton, Ontario

 

CHHMA Industry Calendar

To register for all events visit our website at www.chhma.ca or call Pam Winter at (416) 282-0022 ext.21.


CHHMA Links


Freight Logistics Savings
No Obligation Consultation



Discount Cellular
Phone Rates



Long Distance &
Telecommunications Savings



Discount Gas & Diesel Rates


Logo Apparel &
Promotional Products




Office Product Discounts


 

"Eye On Our Industry" is published by the CHHMA as an information resource for our members. Member input regarding content and format is welcomed. Please contact Michael Jorgenson by email: mjorgenson@chhma.ca, or call at (416) 282-0022, ext. 34. CHHMA is located at 1335 Morningside Ave., Suite 101, Scarborough, ON, M1B 5M4 www.chhma.ca